Study of Preliminary Factors Affecting Satisfaction and Expectation for Traveling by Public Transport in Khon Kaen University

Abstract

Khon Kaen University and adjacent areas have encountered traffic congestion problems due to many journeys made by personal vehicles mainly motorcycles and passenger cars. One of the alternative solutions to reduce traffic congestion is to increase using public transport. Therefore, the purpose of this study are to determine preliminary factors affecting satisfaction and expectation for traveling by public transport in Khon Kaen University. This research studied the satisfaction of user and expectation of non-users for traveling by public transport and also studied the attitude of Car free zone/Car less zone to find measures to increase efficiency and demand for public transport in Khon Kaen University. The survey will be conducted by personal survey interviews with 800 questionnaires. From the preliminary results in the analysis of factors affecting demand by factor analysis method, it was found that there are 5 factors affecting satisfaction and expectation for traveling by public transport, including service, tangibles, reliability, safety, and worthiness. Moreover, the most influential factor affecting satisfaction and expectation in users and non-users of public transport is the factors related in tangibles and reliability. An attitudes survey of Car free zone/Car less zone detects the allocation of parking spaces and then changes the mode of public transportation to enter the Car free zone/Car less zone area in Khon Kaen University gets the most satisfaction.