Factors Influencing Unsafe Riding Behavior: A Case Study of University Students in Nakhon Ratchasima Province

Abstract

According to the WHO report, Thailand has a highest fatality rate from motorcycle accidents in Southeast Asia. In Thailand, it was found that most university students ride motorcycles to and from school on a regular basis. This study concerns awareness of the severity and factors that may affect unsafe motorcycle driving behavior among university students. The 400 samples were collected from the three largest groups of university students in Nakhon Ratchasima Province. The results found that there are differences in unsafe riding behaviors between males and females. Students with and without a motorcycle rider license exhibit a variety of unsafe riding behaviors. According to the Theory of Planned Behavior, the factors influencing unsafe riding behavior include attitudes toward the behavior, the subject norm, and the perceived statistical significance of behavioral control. The study results can be used to develop policies to reduce unsafe driving behavior, campaigns, and advertising media on safe motorcycle driving behavior for university students and those who are interested.