Factor Analysis of User Participation in University Vanpool Service

Abstract

University vanpool service is an alternative transportation mode for students and staffs who must especially travel in different campus locations. That university vanpools service should be green, convenient, cost-effective, and sustain. To promote the uses of university vanpools, information regarding to the travelers’ attitudes and behaviors will provide useful information to decision makers to set up proper plans and policies. This study applies exploratory factor analysis method to identify the influencing the uses of vanpool service factors. Respondents of 200 Chiang Mai Rajabhat university students and staffs, who travel between Chiang Mai Rajabhat University in Muang District and Mae Rim District, were conducted. The analysis results show that factors influencing the use of university vanpool services can be divided into 6 groups, including negative emotions, service quality, positive emotions, intention, perceived behavioural control and past behaviour.