The Study of Factors Affecting Housing Estate Purchase and Selection of the Staffs and Employees of Rambhai Barni Rajabhat University in Chanthaburi

Abstract

The objective of the study of factors affecting housing estate purchase and selection of the staffs and employees of Rambhai Barni Rajabhat University is to analysis personal factors, marketing mix factors and feng shui factors that are expected to have effect on the selecting purchase of housing estates by using 300 sets of questionnaires to collect data from the targeted group and analyze data using the statistical software to find the statistics such as percentage, average, standard deviation and  t-test. The results of the study showed that the marketing mix factors involving products, distribution channels, marketing promotion and price are very important (~4.00). The feng shui factors in term of beliefs and in term of direction and location are moderate important (~3.00). From the statistical analysis at 0.05 significant level, it is found that the difference in income results in the different level of importance for the marketing mix factors involving, 1) reducing land and house prices, and down payments, 2) promotion: free items and 3) appropriate living space for needs. As for gender, age, status, income, and education level, there are no different level of importance for the other marketing mix factors and the feng shui factors methods.