Analysis of Factors Influencing the Willingness to Pay Parking Fee in Chiang Mai City

Abstract

The purposes of this research is to analyze socio economic and trip characteristic factors affecting the wiliness to pay parking fee in Chiang Mai Province.  The questionnaire survey was used to collect data from four hundred car and motorcycle users in ChiangMai municipality area.  Accordingly, the regression model was developed and utilized to test independence value of various factors such as age, education level, occupation, income, number of driving licenses, vehicles ownership, trip frequency, travel time, trip purpose, and travel choice modes.  In addition, the study results will be useful for urban planning agencies to determine the potential parking fee schemes in ChaingMai municipality areas.