Selection of Preliminary Travel Demand Management (TDM) Measures for Car-Free Zone or Car-Less Zone

Abstract

This research aims to select appropriate travel demand management (TDM) measures to develop approaches toward car-free zone and car-less zone in Khon Kaen university by using a qualitative research method. In the study data were collected from students in Khon Kaen University, from two areas including 1) Car-free zone; International College, Faculty of Economics and the College of Local Administration and 2) Car-less zone; Faculty of Engineering, Faculty of Architecture, Faculty of Business Administration and Accountancy, Faculty of Humanities and Social Sciences, Faculty of Education, and the Faculty of Science. Two focus group discussions of 18 students were conducted. The results of these group discussions were found that compulsive measures (so called Push measures) that were recommended to implement in the study area including 1. Traffic calming 2. Measures to allow only alternative energy vehicles to enter the area 3. Measures to collect personal parking fees however the toll fee measure and the reduction of private parking spaces are considered unacceptable and may not be recommended to implement. Meanwhile, shuttle service is recommended as a good measure for persuasive measures (Pull). And shuttle bus improvement measures by using SAW (The Simple Additive Weight) method, it was found that students in both areas ranked first in time and reliability, second in service, third in the physical aspect, and fourth in comfort.