การอธิบายความพยายามเดินทางด้วยจักรยานโดยใช้แบบจำลอง Goal Directed Behavior ผ่านคุณลักษณะของเพศ และการมีรถยนต์ในครอบครองของผู้เดินทางในพื้นที่เขตเมือง จังหวัดชลบุรี

Abstract

This article presents the explaining the effort to travel by bicycle of travelers in Chonburi urban areas. The 750 numbers of samples were selected by stratified random sampling technique from the focused groups in Mueang Chonburi, Sriracha, and Banglamung districts. After data cleaning processes, 597 data sets were analyzed by Structural Equation Modeling technique for exploring and explaining the relations among relevant variables in the Model of Goal Directed Behavior toward the effort to travel by bicycle. The models were considered by gender and car ownership groups for comparing the results in each group. The results found that past bicycle usage behavior role as the important factor affecting the trying to travel by bicycle significantly for both indirect or rational process and direct process. Furthermore, the results also reveal the significant effects of social norm, positive and negative anticipated emotion, and attitudes on the desire of using bicycle.