Adoption of ride-hailing applications in Bangkok

Abstract

As the rapid growth of urbanization, the population and travel demand have increased rapidly. Urban mobility such as ride-hailing applications (RHAs) has become a popular travel mode in Bangkok. Knowledge of these services therefore becomes more important to sustainably develop an urban mobility system. In this paper, the factors affecting the adoption of ride-hailing services were investigated by observing the use of RHAs through questionnaire survey in Bangkok. Binary logistic regression was used to analyze the influence of socio-demographic variables, socio-economic variables, and attitudes towards RHAs adoption. Our findings showed that RHAs users are young adult, high income, and frequent taxi users. RHAs were mostly used for personal business and meeting friends. These findings could imply that RHAs users are the same pool of demand of taxis. In other words, RHAs were likely substituted taxis. Therefore, RHAs regulations are required in order to keep the fair competition between RHAs and taxis.