The Application of Virtual Reality Technology in Studying Road Crossing Behavior

Abstract

In Thailand, pedestrian crosswalks are high-risk road areas with significant accident rates, often resulting in severe outcomes. Primary factors contributing towards crosswalk accidents include: (1) pedestrian risk perception behavior (PRPB), (2) unsafe driver behavior, and (3) surrounding environmental conditions. This study focuses on exploring road user’s perspective particularly decision-making processes during road crossings, under different environmental scenarios. Using virtual reality (VR) technology, the study simulates diverse scenarios to analyze participants’ risk perception and crossing behavior. 35 participants aged 18 to 25 (regular users of pedestrian crosswalk) are asked to evaluate the risk level in different scenarios while a questionnaire is employed to capture insights into their risk perception behavior. A statistical method is proposed to identify critical factors PRPB on road crossing decisions. The findings aim to shed light on the determinants of pedestrian behavior at crosswalks and provide evidence-based recommendations to enhance road safety at pedestrian crossings in Thailand.